Does SEO require so much patience?

 The way Google algorithms work, unless you consistently post user-focused content, work on earning quality backlinks, and practice ethical SEO techniques, you will not be indexed by the search engine. Once you start doing so, Google will start rewarding you with a gradual climb in ranking until you appear among the top results. And with nearly every online business practicing SEO, it will indeed take a few months before you see the desired outcome. Even then, you will have to continue practicing SEO to maintain your position.

If you do see a website ranking in a suspiciously short amount of time, they have most likely followed some black hat SEO shortcuts. They may enjoy the dominant position for a while, but it will not take long for Google to notice something amiss and penalize the website. After all, if Rome had indeed been built in a day, all the wonderful architectures we admire today would have long been crumbled to dust, wouldn’t they?

It might take a few, or maybe even several months to reach the position you desire, but with persistent efforts you will certainly achieve it!

Short form vs Long form Content : The Eternal Dilemma

This kind of difference in opinion is not surprising, as there are schools of thought supporting both forms. Both forms have their own benefits. Short blog posts have proven to be helpful in tackling the lowering attention spans of your readers. On the other hand, statistics show that long blog posts can improve your ranking, bring more traffic and increase user engagement.

So, when I am asked to recommend short or long-form content by clients, I answer that there is no one right choice for ideal content length. I advise them not to restrict their ideas to pre-conceived notions of which length works better.

There is one other downside of sticking to a fixed content length. If you create only long posts, you might have to include filler content to reach the designated number of words. Vice versa, you might miss out on a vital point in order to wrap up the post within a lower word count.

How well your content will perform does not depend upon its length. Instead of fixating on content length, focus on providing value to your readers through every single word. Once you do this, the length will cease to matter.