We
are already into 2020, and marketers are yet to put their best foot on how to
market their solutions in the B2B market that has disruptively evolved in the past
decade! According to PAN communication’s annual CMO predictions, 63% of their
participants are talking about budget focus, upcoming challenges or critical the skillset that need to be built, but the core of all this is – Content!
Going
through this report, there are three things that are of major concern in 2020!
Let’s see what these are!
Innovation
You
see something new in the market, and in a few days, you’ll see something
everywhere. Repetitive patterns are instinctively ignored by consumers, be it
B2B or B2C. So, to cut through the chase, innovation is must. You’ll have to
constantly bring something new to the table.
Reaching
your audience through content, strategy or design in new ways is the goal!
Hyper-personalization
You
cannot deny that every one like to have a personalized experience! Same goes with
B2B digital marketing strategy, personalizing content and customizing it
according to the industry through case studies and infographics is going to be the
topmost priority. When it comes to digital marketing services, artificial intelligence (AI) will
play a significant role to customize content on a large scale.
Content repurpose
Time
is money, and the fact won’t change. Instead of producing tons of content
pieces, you can repurpose them. It might be industry-specific, persona-specific
or customized to suit a platform where the content is to be published. Doing
this will not help you to save time, but also enable to keep your messaging
uniform across the touchpoints.
Conclusion
2020 is all
about empathizing your prospects and offering them solutions that they need,
not what you provide. Ultimately helping your B2B customers set them apart from
their competition should be at the core of your marketing efforts.
TSL
Consulting Pvt. Ltd is an integrated marketing partner based in India. We offer
customized outbound and inbound marketing, digital marketing and data profiling services to a wide
spectrum of small and mid-sized organizations. To know more about services,
contact us.