Outbound Marketing Vs Inbound Marketing : Which One Should You Choose in 2020

For years, inbound marketing and outbound marketing have been pitted against each other for their distinct approach and effectiveness. Even in 2020, B2B marketers are divided into choosing one strategy for their marketing ventures.

To make the right choice, you need to completely understand the exact differences and advantages offered by both these strategies. Let us find out what they are -

The most basic difference between the two lies in their approach to the prospects. Outbound marketing is where you actively seek out prospects to generate interest in your product or service, while inbound marketing lets the customers approach you.

With outbound marketing, you are targeting prospects who are not looking for any solution. Inbound marketing, on the other hand, involves targeting prospects who are actively seeking a solution for their business needs.

Simply put, inbound marketing takes the subtle approach where you attract users' attention with the help of relevant and helpful content in the form of blogs, social media posts, podcasts, newletters and many more.

Outbound marketing follows a more direct method of targeting prospects with telecalling and trade shows.

Both these approaches come with their own set of pros and cons. Outbound marketing is seen as more intrusive and costly, while inbound marketing does not interfere in the prospect's schedule and offers a more long-term ROI. On the other hand, outbound marketing is the quicker way to put your solution in front of a large audience base.

With inbound marketing, you can face a lot of competition as opposed to outbound marketing, as your prospects are actively searching for a solution and will be looking into other brands as well.

Conclusion

Both inbound and outbound marketing are effective strategies of generating qualified leads. There is no right answer when it comes to choosing the right strategy. The choice will depend on your marketing needs, goals and budget. In fact, rather than selecting one, you can adopt a mix of both strategies to get the best of both worlds.

TSLConsulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

Why is Inbound Marketing Important for Your Brand in 2020 and Beyond

Unlike outbound marketing, the inbound marketing strategy takes the path of presenting your product or service to potential consumers only when they find themselves in need of it.

There has been a long-standing debate on the effectiveness of both these strategies. Many marketers believe the somewhat traditional approach of cold calls and emails, followed by outbound marketing, to be obsolete and even intrusive to some extent.

While both these techniques have their own merits and fetch desirable results when used correctly, inbound marketing can bring you a lot of benefits, especially in the new decade.


Content marketing, SEO, social media marketing form an integral part of an inbound marketing strategy. Until a few years ago, certain keywords in your content would suffice to bring it to the top of SERP results. Now, however, Google prioritizes content that is of high-quality, actually provides some value and is relevant for the user, and comes from an expert and trusted source.


So, how will this benefit your inbound marketing efforts? If you are following Google guidelines and publishing quality content, you will find yourselves higher in the search results; making it easier for consumers to find you when they are searching for the service or product provided by you. Thus, the increased traffic can give you more chances of successful conversions.


Content creation is a top priority in the inbound approach. Thus, you can focus on churning out content that will build your brand awareness and establish you as an authority in your service domain, especially through LinkedIn marketing. This can go a long way in building credibility and trust in the eyes of your consumers.


Also, with the online nature of the inbound strategy, you have more chances of reaching new markets and a wider audience. Not only does this strategy can bring you more leads and conversions, but with a focus on customers service and engagement, it also helps you build long lasting relationships with your existing customers.


Conclusion
Inbound marketing deals with attracting and converting leads by informing and educating them. By creating great content and offering a superior customer experience, you can make your brand stand out and bring in quality leads that are more ready for conversion.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

Top Demand Generation Strategies to Achieve the Desired Outcome

Demand generation may sound similar to lead generation, but is quite different and comes with its own set of challenges. Essentially, demand generation is nothing but conducting highly targeted marketing programs to build brand awareness, generate the interest of viable leads and guide them through the sales funnel.

Here are some demand generation strategies that can help you gain the maximum returns -

Host Live Events and Webinars

Such events are the best option to meet your potential customers in person. You can provide them a firsthand account on how your solution can benefit the prospects’ business. Moreover, most of the attendees to these events are likely to have buying authority. This can lead to a shorter sales cycle.

If you cannot host live events, you can team up with big names in your industry to conduct webinars. This will tremendously help you in building brand awareness and establish valuable connections with industry influencers.

Give Away Free Material

Create a free tool or demo that will give your prospects an idea of how it can solve their problem. You can even give away educational material like ebooks and infographics. Doing so will help your prospects trust you and make it easier for them to come back to your website and solution.

Create Quality Content

Creating relevant and useful content is more important than ever before. Regularly posting content in different formats, and on multiple channels helps your prospects learn about your solution, brand, and your expertise in the industry.

Use Email Marketing Strategy Effectively

Email marketing is a powerful marketing tool. You can use emails to generate interests in your prospects about your product or service. It is also a great way to keep your existing customers in the loop about your brand and offer incentives to ensure customer loyalty.


Conclusion

Demand generation is one of the most effective ways to build brand awareness and bring in quality leads. By identifying your target audience, you can conduct targeted marketing activities that will fetch the right leads that turn into revenue-generating customers.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.