Google might be
the major player in driving organic traffic to your website, but you cannot
disregard the credibility of other search engines for effective digital marketing.
Even if your
website is currently faring well in terms of ranking and traffic, there is no
telling when it will get adversely affected due to a core update from Google.
It might take a long time to for your website to recover from a major update.
In such cases, you can continue to draw traffic from other search engines until
you mitigate the cause of drop in Google traffic.
Also, as
majority of businesses focus on Google, you will face less competition on the
alternate options. Let us have a look at these options, and how you can draw
from them -
Bing
Bing focuses on
verbatim keywords, i.e., it'll show results for the exact keyword a user has
searched for. As with Google, keyword stuffing will not work, but placing
optimized keywords in title tags, meta descriptions and introductory
paragragphs will help ranking.
Bing is more
lenient than Google when it comes to mobile-friendliness. As long as your
content is of high quality, you can rank well even if your website is not
mobile-friendly.
As Bing gives
importance to page authority, your older pages can bring more traffic here than
on Google.
DuckDuckGo
This search
engine may not yet be as sophisticated as Google and its many ranking factors,
but they are similar in many aspects.
Intent-based
keywords, sound technical SEO, relevant and useful content, and quality
backlinks are they key factors to draw organic traffic from DuckDuckGo.
YouTube
With the number
of active users in billions, YouTube is a great source to drive traffic to your
website. The volume of traffic will depend on the quailty of your videos, and
how well you optimize for keywords in the video title and description.
Conclusion
When it comes to
SEO, it is more than risky to put all your eggs in one basket. Other than
Google, search engines such as Bing, DuckDuckGo and YouTube can prove valuable
sources for increasing your traffic. You can take help of website SEO services to make sure that your
web pages follow the guidelines for the major search engines and draw increased
organic traffic from them.
