Getting qualified leads – the bread and butter of
every business. However, after spending countless hours on different strategies,
many companies find that the amount of leads collected and the subsequent
conversions is lesser than expected or desired.
Unlike the outbound lead generation tactics that
involve actively getting in touch with your target prospects, inbound tactics
seek to attract leads through useful content and take some time to work. Let us
see how you can fine tune your inbound strategy to generate more leads -
Polish your lead generation forms
Often, marketers channel all their efforts into the
content and design of a website or landing page, but overlook the final step of
the lead generation process – the lead form. Even if they are interested in
your content, most prospects are reluctant to give up their contact
information. A plain, dull form can quickly turn them away.
To prevent this, you need to make your lead forms
as interactive as possible. You can even use online tools for this purpose.
Also, offering a useful resource such as a whitepaper, ebook or a free trial in
exchange for sign up will encourage more subscriptions on your audience's part.
Optimize your email list
Growing your email list will ensure that you are
sending emails to those people who have volunteered to hear from you, and are
more inclined to have a need of or be interested in your offering. You can use
the above mentioned tip to get more subscriptions and opt-ins for your emails.
Leverage the outreach of webinars
Webinars are a great way to expand your digital
outreach and invite just the audience you have in mind. They give you an
opportunity to add to your credibility and be known as an industry expert.
Provided you add to their knowledge through a valuable topic, you will be able
to tap into a large pool of leads through webinars.
Start your own business blog
Blogging is another great way to showcase your
industry expertise and establish yourself as a thought leader. Take time to
research the type of content consumed by your target audience, and to identify
common business challenges faced by them. An SEO-optimized blog that provides
valuable content and shows a way to overcome these challenges will help attract
more leads.
Post engaging videos on YouTube
With video marketing on the rise, the largest video
platform and the second-largest search engine after Google is a great way to
increase your online awareness and generate leads. Here are some options of
valuable content you could provide through videos -
• Product demos
• Product
tutorials
• Interviews with
industry experts
• Customer
testimonials and case studies
If you need help to boost your inbound marketing
efforts, you can engage the services of a digital marketing company.
TSL Consulting Pvt Ltd
is an integrated marketing company based in India. We offer customized outbound
marketing, inbound marketing, digital marketing and data profiling services to
a wide spectrum of small and mid-sized organizations.
