In which direction to drive your marketing efforts in 2020: CMOs view

We are already into 2020, and marketers are yet to put their best foot on how to market their solutions in the B2B market that has disruptively evolved in the past decade! According to PAN communication’s annual CMO predictions, 63% of their participants are talking about budget focus, upcoming challenges or critical the skillset that need to be built, but the core of all this is – Content!

Going through this report, there are three things that are of major concern in 2020! Let’s see what these are!

Innovation

You see something new in the market, and in a few days, you’ll see something everywhere. Repetitive patterns are instinctively ignored by consumers, be it B2B or B2C. So, to cut through the chase, innovation is must. You’ll have to constantly bring something new to the table.

Reaching your audience through content, strategy or design in new ways is the goal!

Hyper-personalization

You cannot deny that every one like to have a personalized experience! Same goes with B2B digital marketing strategy, personalizing content and customizing it according to the industry through case studies and infographics is going to be the topmost priority. When it comes to digital marketing services, artificial intelligence (AI) will play a significant role to customize content on a large scale.

Content repurpose

Time is money, and the fact won’t change. Instead of producing tons of content pieces, you can repurpose them. It might be industry-specific, persona-specific or customized to suit a platform where the content is to be published. Doing this will not help you to save time, but also enable to keep your messaging uniform across the touchpoints.

Conclusion

2020 is all about empathizing your prospects and offering them solutions that they need, not what you provide. Ultimately helping your B2B customers set them apart from their competition should be at the core of your marketing efforts.

TSL Consulting Pvt. Ltd is an integrated marketing partner based in India. We offer customized outbound and inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations. To know more about services, contact us.