How to Draw Traffic from Search Engines Other than Google

Google might be the major player in driving organic traffic to your website, but you cannot disregard the credibility of other search engines for effective digital marketing.

Even if your website is currently faring well in terms of ranking and traffic, there is no telling when it will get adversely affected due to a core update from Google. It might take a long time to for your website to recover from a major update. In such cases, you can continue to draw traffic from other search engines until you mitigate the cause of drop in Google traffic.

Also, as majority of businesses focus on Google, you will face less competition on the alternate options. Let us have a look at these options, and how you can draw from them -

Bing

Bing focuses on verbatim keywords, i.e., it'll show results for the exact keyword a user has searched for. As with Google, keyword stuffing will not work, but placing optimized keywords in title tags, meta descriptions and introductory paragragphs will help ranking.

Bing is more lenient than Google when it comes to mobile-friendliness. As long as your content is of high quality, you can rank well even if your website is not mobile-friendly.

As Bing gives importance to page authority, your older pages can bring more traffic here than on Google.

DuckDuckGo

This search engine may not yet be as sophisticated as Google and its many ranking factors, but they are similar in many aspects.

Intent-based keywords, sound technical SEO, relevant and useful content, and quality backlinks are they key factors to draw organic traffic from DuckDuckGo.

YouTube

With the number of active users in billions, YouTube is a great source to drive traffic to your website. The volume of traffic will depend on the quailty of your videos, and how well you optimize for keywords in the video title and description.

Conclusion

When it comes to SEO, it is more than risky to put all your eggs in one basket. Other than Google, search engines such as Bing, DuckDuckGo and YouTube can prove valuable sources for increasing your traffic. You can take help of website SEO services to make sure that your web pages follow the guidelines for the major search engines and draw increased organic traffic from them.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.