Having visitors click on your website and read about your solutions in one thing, but making them take an action such as sign-up or purchase is a different game altogether. A good conversion rate translates to a high sales volume and revenue. Let us have a look at the steps you can take to increase this coveted rate -
• Add customer
testimonials and successful case studies to make your visitors more willing to
further, engage with you
• Offer something
of value such as a free ebook or a free trail in exchange for their contact
information for sign up
• Keep your form
fields to the minimum to make the process easier for your prospects
• Focus on a
minimalistic website design with lots of whitespaces, so that the visitor is
not overwhelmed or distracted by too many design elements
• Make your value
proposition clear through simple, engaging, and relevant content
• Use customized
and clear CTAs so that the visitor does not get confused regarding the next a step you expect him/her to take
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