5 Sure-fire Ways to Get More Inbound Leads for Your Agency

Getting qualified leads – the bread and butter of every business. However, after spending countless hours on different strategies, many companies find that the amount of leads collected and the subsequent conversions is lesser than expected or desired.

Unlike the outbound lead generation tactics that involve actively getting in touch with your target prospects, inbound tactics seek to attract leads through useful content and take some time to work. Let us see how you can fine tune your inbound strategy to generate more leads -

 

Polish your lead generation forms

Often, marketers channel all their efforts into the content and design of a website or landing page, but overlook the final step of the lead generation process – the lead form. Even if they are interested in your content, most prospects are reluctant to give up their contact information. A plain, dull form can quickly turn them away.

 

To prevent this, you need to make your lead forms as interactive as possible. You can even use online tools for this purpose. Also, offering a useful resource such as a whitepaper, ebook or a free trial in exchange for sign up will encourage more subscriptions on your audience's part.

Optimize your email list

Growing your email list will ensure that you are sending emails to those people who have volunteered to hear from you, and are more inclined to have a need of or be interested in your offering. You can use the above mentioned tip to get more subscriptions and opt-ins for your emails. 

Leverage the outreach of webinars

Webinars are a great way to expand your digital outreach and invite just the audience you have in mind. They give you an opportunity to add to your credibility and be known as an industry expert. Provided you add to their knowledge through a valuable topic, you will be able to tap into a large pool of leads through webinars.

Start your own business blog

Blogging is another great way to showcase your industry expertise and establish yourself as a thought leader. Take time to research the type of content consumed by your target audience, and to identify common business challenges faced by them. An SEO-optimized blog that provides valuable content and shows a way to overcome these challenges will help attract more leads.

Post engaging videos on YouTube

With video marketing on the rise, the largest video platform and the second-largest search engine after Google is a great way to increase your online awareness and generate leads. Here are some options of valuable content you could provide through videos -

• Product demos

•  Product tutorials

•   Interviews with industry experts

•   Customer testimonials and case studies

If you need help to boost your inbound marketing efforts, you can engage the services of a digital marketing company.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.