How to Build Your Personal Brand on Instagram

Instagram is rapidly becoming the golden goose for businesses looking to strengthen their social media presence. With numbers of active users in billions, it is one of the best platforms to build your personal brand, humanize your interactions with your followers and gain new ones.

Let us see some actionable tips that will help you define and set apart your personal brand on Instagram -

Set your goals and objectives

Like with any other strategy, you need to have a clear understanding of what you want to achieve from your Instagram account. Analyze your competitors for how they are interacting with their followers, the hashtags they are using and the kind of content they are posting. This will give you an idea of what is working well, what your audience is and isn't responding to, and what you can do to differentiate yourself from them.

Set a voice or theme for your brand personality

Having a unique voice or theme will help your brand become more memorable for your followers. Pick a theme or voice and keep everything from the brand colors and logos to fonts consistent, so that your followers can easily identify you and know that you are staying true to your personality.

Get your hashtags in order

Hashtags are the best and most effective ways for brands to get discovered on Instagram. Luckily for you, the platform allows up to 30 hashtags for a single post. Thus, you have plenty of options to reach new audience by using hashtags that are relevant to your niche.

Leverage the power of Stories

Millions of people watch Instagram Stories everyday. In fact, businesses claim the credit for one-third of the most viewed Stories. You can use this feature to post a behind-the-screen video of your company or host a live event to capture your followers' attention and generate more engagement.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inboundmarketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

5 Useful Tips to Ensure Your Next Virtual Event is a Success

Virtual events have always been popular, but during the pandemic times, this popularity and importance has grown exponentially. With an embargo on physical conferences and trade-shows, virtual events have stepped up as an integral part of any B2B digital marketing strategy. They let business owners and marketers engage their target audience in a meaningful way.

However, planning a virtual event is no easier than planning a physical one, and involves a lot of careful considerations. Let us have a look at a few tips that will help you ensure your next virtual event brings you the success you desire -

Choose the type of event carefully

You want to make sure that you want to host an event that people would enjoy attending as well as get some value from them. A few examples of such virtual events can be -

• Webinar on an useful, industry-related topic

•  Product demo/tutorial

•  Training and courses

•   Live Q&A session

•   Interview with industry influencers or experts

Start your promotion early

Don't leave off the promotion of your virtual event, either through social media platforms or emails, until the last week or so. Leave yourself plenty of time to send out your invites and test the response of the recipients. This will allow you to modify your message if necessary, and allow you to send a reminder as well to ensure maximum attendance.

While sending out your message, make sure that you highlight what your audience stands to gain by attending your virtual event.

Choose date and time wisely

Think about your target audience's daily schedule while you choose the date. Do not pick any day that will come in the way of a busy schedule, especially if you are targeting the 9 to 5 workers.

The great thing about virtual events is that it lets you include a global audience. However, make sure that you do not pick a time that will be considered too late or too early for the target audience in a particular time zone.

Be prepared for technical faults

Network failure, audio failure – there are many technical details that can go wrong and interrupt your virtual event. While your audience can sympathize, they will not wait around long while you scramble to take care of the problem. Make sure that you have a plan in place to take care of any interruptions as quickly as possible and resume the event smoothly.

Make the event interactive

Of course, as with any in-person event, your virtual event also needs to be interactive to prevent it from becoming monotonous and also increase audience engagement. Reserve some time for a Q&A session and allow the attendees to connect with you through the live chat option to encourage more participation.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.