5 Useful Tips to Ensure Your Next Virtual Event is a Success

Virtual events have always been popular, but during the pandemic times, this popularity and importance has grown exponentially. With an embargo on physical conferences and trade-shows, virtual events have stepped up as an integral part of any B2B digital marketing strategy. They let business owners and marketers engage their target audience in a meaningful way.

However, planning a virtual event is no easier than planning a physical one, and involves a lot of careful considerations. Let us have a look at a few tips that will help you ensure your next virtual event brings you the success you desire -

Choose the type of event carefully

You want to make sure that you want to host an event that people would enjoy attending as well as get some value from them. A few examples of such virtual events can be -

• Webinar on an useful, industry-related topic

•  Product demo/tutorial

•  Training and courses

•   Live Q&A session

•   Interview with industry influencers or experts

Start your promotion early

Don't leave off the promotion of your virtual event, either through social media platforms or emails, until the last week or so. Leave yourself plenty of time to send out your invites and test the response of the recipients. This will allow you to modify your message if necessary, and allow you to send a reminder as well to ensure maximum attendance.

While sending out your message, make sure that you highlight what your audience stands to gain by attending your virtual event.

Choose date and time wisely

Think about your target audience's daily schedule while you choose the date. Do not pick any day that will come in the way of a busy schedule, especially if you are targeting the 9 to 5 workers.

The great thing about virtual events is that it lets you include a global audience. However, make sure that you do not pick a time that will be considered too late or too early for the target audience in a particular time zone.

Be prepared for technical faults

Network failure, audio failure – there are many technical details that can go wrong and interrupt your virtual event. While your audience can sympathize, they will not wait around long while you scramble to take care of the problem. Make sure that you have a plan in place to take care of any interruptions as quickly as possible and resume the event smoothly.

Make the event interactive

Of course, as with any in-person event, your virtual event also needs to be interactive to prevent it from becoming monotonous and also increase audience engagement. Reserve some time for a Q&A session and allow the attendees to connect with you through the live chat option to encourage more participation.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.