The three exciting Social Media trends in the year 2020

Any time is a good time to re-assess your Social media strategy. With an ever evolving technology landscape; the smallest changes in the market can create an impact on overall business performance and decision-making in the IT B2B Marketing realm. Social media and its strategy is one of the important aspects of your overall marketing strategy. In such as a scenario, keeping yourself updated about the latest trends is the best possible way to help you stay ahead in the competition.

Let us see some of the key trends of Social media in the year 2020.

Content Authenticity-

Raw stories, customer stories and experiences that directly talk about brands will dominate the trends this year. Stories that intend to create transparent, meaningful and interactive content are predicted to make waves in social media this year. Better storytelling will define the parameters of the authentic content that is required. Sharing moments too can dominate the social media landscape this year.

Video marketing-

Video may not be the latest entrant in B2B Digital marketing and social media trends, but it is proving to be one of the most effective ones. And to further augment its effectiveness; marketers will now need to have a video-strategy and this could be the major differentiator this year in social media marketing.  Live videos, interactive videos and strategies such as video re-marketing will be remarkably popular. To get maximum output through video marketing would require you to set your goals, to create short videos for Facebook, Instagram and LinkedIn and the re-purposing of content wherever possible.

Innovative Chatbots -

Just like videos; chatbots have also been trending and marketers are excited about the value that they are capable of bringing to organizations in order to gain the trust and loyalty of customers. It is one of the most effective ways to reach and enhance engagement with your audiences. Chat-blasting like email-blasting is a trend that marketers would want to consider this year. Some of the good practices when it comes to chatbots may be to strategize delivering content through messenger, to build a Facebook Messenger chatbots and build more contacts on Facebook for effective interaction via these chatbots.

Trends come and go, but the best practices never become redundant. Some of these trends only get enhanced in time to create more positive results, adding value to your marketing strategies and activities. If applied effectively you could get the best possible results that can change the face of your business.