Outbound Marketing Vs Inbound Marketing : Which One Should You Choose in 2020

For years, inbound marketing and outbound marketing have been pitted against each other for their distinct approach and effectiveness. Even in 2020, B2B marketers are divided into choosing one strategy for their marketing ventures.

To make the right choice, you need to completely understand the exact differences and advantages offered by both these strategies. Let us find out what they are -

The most basic difference between the two lies in their approach to the prospects. Outbound marketing is where you actively seek out prospects to generate interest in your product or service, while inbound marketing lets the customers approach you.

With outbound marketing, you are targeting prospects who are not looking for any solution. Inbound marketing, on the other hand, involves targeting prospects who are actively seeking a solution for their business needs.

Simply put, inbound marketing takes the subtle approach where you attract users' attention with the help of relevant and helpful content in the form of blogs, social media posts, podcasts, newletters and many more.

Outbound marketing follows a more direct method of targeting prospects with telecalling and trade shows.

Both these approaches come with their own set of pros and cons. Outbound marketing is seen as more intrusive and costly, while inbound marketing does not interfere in the prospect's schedule and offers a more long-term ROI. On the other hand, outbound marketing is the quicker way to put your solution in front of a large audience base.

With inbound marketing, you can face a lot of competition as opposed to outbound marketing, as your prospects are actively searching for a solution and will be looking into other brands as well.

Conclusion

Both inbound and outbound marketing are effective strategies of generating qualified leads. There is no right answer when it comes to choosing the right strategy. The choice will depend on your marketing needs, goals and budget. In fact, rather than selecting one, you can adopt a mix of both strategies to get the best of both worlds.

TSLConsulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.