5 Sure-fire Ways to Get More Inbound Leads for Your Agency

Getting qualified leads – the bread and butter of every business. However, after spending countless hours on different strategies, many companies find that the amount of leads collected and the subsequent conversions is lesser than expected or desired.

Unlike the outbound lead generation tactics that involve actively getting in touch with your target prospects, inbound tactics seek to attract leads through useful content and take some time to work. Let us see how you can fine tune your inbound strategy to generate more leads -

 

Polish your lead generation forms

Often, marketers channel all their efforts into the content and design of a website or landing page, but overlook the final step of the lead generation process – the lead form. Even if they are interested in your content, most prospects are reluctant to give up their contact information. A plain, dull form can quickly turn them away.

 

To prevent this, you need to make your lead forms as interactive as possible. You can even use online tools for this purpose. Also, offering a useful resource such as a whitepaper, ebook or a free trial in exchange for sign up will encourage more subscriptions on your audience's part.

Optimize your email list

Growing your email list will ensure that you are sending emails to those people who have volunteered to hear from you, and are more inclined to have a need of or be interested in your offering. You can use the above mentioned tip to get more subscriptions and opt-ins for your emails. 

Leverage the outreach of webinars

Webinars are a great way to expand your digital outreach and invite just the audience you have in mind. They give you an opportunity to add to your credibility and be known as an industry expert. Provided you add to their knowledge through a valuable topic, you will be able to tap into a large pool of leads through webinars.

Start your own business blog

Blogging is another great way to showcase your industry expertise and establish yourself as a thought leader. Take time to research the type of content consumed by your target audience, and to identify common business challenges faced by them. An SEO-optimized blog that provides valuable content and shows a way to overcome these challenges will help attract more leads.

Post engaging videos on YouTube

With video marketing on the rise, the largest video platform and the second-largest search engine after Google is a great way to increase your online awareness and generate leads. Here are some options of valuable content you could provide through videos -

• Product demos

•  Product tutorials

•   Interviews with industry experts

•   Customer testimonials and case studies

If you need help to boost your inbound marketing efforts, you can engage the services of a digital marketing company.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

How to ensure maximum webinar attendance

Hosting webinars has always been a popular B2B digital marketing strategy. They can greatly help you increase your digital outreach, generate new leads and engage with your target audience. However, all this is possible only when you have a healthy amount of attendees. 

Let us have a look at some useful tips to increase your webinar attendance -

•  Start promoting your webinar early and leave some time to adjust your strategy based on the response

•  Send three reminder emails for maximum attendance

•   Select a topic that will add to the knowledge of your target audience or will show them a way to overcome a common business challenge

• Pick a date and time that will not interfere too much with your audience's schedule, especially if you are targeting a global audience

• Use social media platforms to promote your webinar widely

• Offer an attractive incentive for those who will attend the webinar

If possible, rope in industry thought leaders as speakers

Benefits of marketing through messaging apps

With the rapid rise in popularity among chat and messaging apps like WhatsApp, especially among the younger generation, marketers are seen increasingly using them to reach their customers. The apps are used for a number of purposes including customer service, updating the users about a new product, lead generation and so on.

Let us see some of the most prominent benefits of messaging apps for the B2B marketing companies -

• Offer more personalized content for generating more interaction and engagement

•  Solve customer queries in real time and provide smarter responses with the help of chat-bots

• Cut through the social media noise and reach customers directly, regardless of their location

• Provide product demos through a live video call

• Update a customer about a new product that is similar to their previous preferences

Important email marketing metrics you should be keeping track of

Periodically analyzing metrics gives you an idea of how well your email marketing campaign and the steps you need to take to improve your results. However, with so many metrics available, it can be confusing to decide which metrics will prove to be useful.

Let us have a look at the most important metrics B2B marketing companies should pay attention to -

• Open rate – Tells you whether or not your subject lines are working out

• Click-through rate – Tells you how much your target audience is engaging with your emails

•  Conversion rate – Tells you whether or not your target audience is taking the action you want them to

• Bounce rate – Tells you whether or not your emails are getting successfully delivered to a recipient's inbox

• Unsubscribe rate – Tells you whether your target audience is finding your emails relevant and useful

Based on your email marketing goals, you can also keep a track of other metrics such your subscriber list growth, overall ROI and number of leads generated.

5 Digital Marketing Trends We Are Looking Forward to in 2021

Quick as a flash, 2020 is rapidly approaching its final few months and 2021 is already looking around the corner. As always, it is time to look into the future and see whether the digital marketing trends can help you plan the strategic positioning of our businesses for the new year.

AI-powered chatbots

It is estimated that around 75 to 95% of customer queries will be taken care of by chatbots by 2022. Today, most consumer prefer to forego any human communication and demand an instant answers to their queries through live chats on websites.

An AI-powered chatbot will not only provide instant answers, but can also learn continuosly to provide a deeper answer to improve customer satisfaction.

Voice search marketing

More and more people are using smartphones and /or virtual assistants. It had been predicted that 50% of all online searches will be attributed to voice activation, and this number will only stand to increase in the near future.

Thus, optimizing your website for voice search can help you drive more traffic and improve your customer service, lending you an upper hand over your competitors.

Hyper-targeted advertising

Customers have grown insensitive to, and are even annoyed, by the constant barrage of irrelevant advertisements. They are more responsive to the advertisements that are relevant to them or address a very specific business challenge. Thus, personalization will continue to be important for engaging customer attention and bring relevant leads to the mouth of the sales funnel.

Augmented Reality (AR)

Immersive technologies like Virtual Reality (VR) have already taken firm root in the digital marketing strategies of several brands; but, the use of AR has been few and far in between, especially for B2B brands.

However, the new decade has brought signs for more inclusion of AR. B2B brands can use AR to give immersive product demos and show them exactly what the product could do for their target audience, leading to a vastly improved customer experience.

Messaging apps

An increasing number of marketers are using messaging apps like WhatsApp to stay in touch with their customers and target audience. Using messaging apps will increase the chances of your message getting read, and reduce the possibility of spam as your customers would have willingly given you their number themselves.

A digital marketing company can help you strategize and execute a campaign that includes the latest trends that are in line with your business and marketing goals.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

Different ways you can use consumer data

So, you have started collecting and analyzing your customer data. Now, the real question is how can you use it effectively to grow your business. 

Let us see some of the most effective ways in which B2Bmarketing companies use their consumer data -

Identify consumer pain points

This helps companies adjust their marketing strategy to address the main problems and make sure that the customers get exactly what they want.

Improve customer experience

Analyzing their behavior, feedback's and reviews helps companies better understand their needs and meet them accordingly.

Increase sales

A study of customer behavior and preferences will enables smarter business decisions that increase conversions and revenues.

How to prevent your emails from landing in the SPAM folder

You have worked diligently on your email marketing campaign, and have spent precious time and efforts on crafting personalized emails that you are confident will generate the expected response. But, after all this, what if your emails do not even reach the recipient's inbox?

Let us see some tips using which you can achieve maximum inbox deliver-ability -

•Ask your subscribers to whitelist your email address

• Get permission to send emails through option forms

• Avoid using purchases mailing lists

• Send relevant emails with clear subject lines, so that you do not get marked as spam from the recipient's side

•Avoid the use of risky words such as 'free' or 'promo' that might get you caught in the spam filters

• Use clear and recognizable From field names

• Clean up your mailing list periodically for unsubscribers and invalid email addresses

•  Get S/MIME certificates for your personal or company email address to increase your trustworthiness

•Give an option for the recipients to unsubscribe from an email itself

Use a trustworthy email automation platform that can take care of email validation and unsubscribers in real time

How Can You Effectively Track and Improve Your Email Marketing Campaigns

The importance of a sound email marketing campaign cannot be stressed enough. Reports have shown that emails can generate an ROI as high as 3800%. However, to get this promsing ROI, you need to keep an eagle eye on the performance of your campaigns and adjust your strategy wherever it might be found lacking. You can do this by tracking the right metrics.

                             

Let us have a look at what these metrics are, what they indicate, and how you can turn them into useful insights -

Open rate

This metric indicates the percentage of subscribers who have opened your email, out of your total subscribers.

If your open rate is low, this is a strong indication that the subject lines of your emails need your attention. A relevant, attention-catching subject line will ensure that your emails get opened. Of course, the problem might be that you are sending emails at a time when your prospects are too occupied or busy to look through them.

To improve your open rate, test out different subject lines and research the best times to send out emails based on the behavior of your target audience.

Click-through rate

This metric indicates the percentage of subscribers who have clicked on a link you have placed inside your email. This is a vital metric as it represents how inclined your subscribers are to take further action (such as subscription or direct purchase) through your emails.

If it is low, you will want to examine whether the anchor text you have used for the link is compelling enough for them to click, and whether it is placed in a position where it is easily visible to the reader.

Bounce rate

This is the percentage of the total emails sent which were unable to successfully reach the intended recipient.

In some cases, the email can bounce to due a server or other technical problem at the receiver end; however, it could also bounce due to an invalid or non-existent email. Thus, you need to carefully validate your subscriber list before sending out emails to prevent a high bounce rate.

Unsubscribe rate

This is the percentage of your subscribers who have opted out of receiving any further email communication for you.

A high unsubscription rate is definitely undesirable. There can be many factors responsible for unsubscription such as irrelevant/low-quality content, too high frequency of sending emails, and so on. You can simply send out a short survey to the unsubcribers to find and remedy the root cause, in order to reduce this occurence.

Of course, it can be quite difficult to execute a campaign and manually track these metrics. Using an email automation software will help you improve your campaign efficacy and get detailed, periodic analysis so that you can have more time to focus on your business strategy. You can also engage the services of a digital marketing company to strategize and execute creative email marketing campaigns on your behalf.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

How to Plan an Effective Digital Marketing Campaign for Your Customers

Planning a digital marketing campaign involves a lot of careful considerations and requires a tremendous amount of skill, especially when you are doing so for a third party.

How effectively you plan and execute a campaign for your customers will form the crux of customer satisfaction and your future relationships with them. 

Let us see the best practices you can adopt while crafting a digital marketing campaign that will maximize the ROI for your customers -

Define the marketing objectives

Naturally, the first step for any campaign will be to define the ultimate objectives. This will help you gain a clear sight of the steps you need to take to achieve these objectives. It is best to limit the number to two or three, as working towards too many objectives can scatter your efforts in different directions. Along with objectives, you will also need to set a timeframe and budget for the campaign.

Some possible objectives for a digital marketing campaign are -

•  Increase brand awareness

•  Improve SEO to increase online visibility and traffic

•  Generate quality leads or enquiries

•  Engage customers on social media

Define the target audience

The next step will be to determine who you will be speaking to, their business needs, pain points and how your customer's solution can help them overcome their problems. You can further segment your audience into smaller groups according to factors such as demographics, geographical location, job titles and so on. This will enable you to hyper-personalize your messaging for generating a better response and engagement.

Choose your digital channels

Once you have identified the personas you want to target, you need to decide how you are going to reach them. The selection of channels will be based on your marketing objectives, behavior of target audience and your budget.

Some of the most effective and popular digital channels are -

• Website and landing pages

•   Emails

•   Social media

•   Content marketing

•  Paid advertisements

Set the right KPIs to measure the campaign performance

Once you start implementing, measurable KPIs will let you know whether or not your digital marketing campaign is working as expected. You can adjust your strategy based on the results of the execution metrics. 

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

3 Ways to Convert Organic Traffic into Quality Leads

So, you are getting a healthy amount of organic traffic to your website and are naturally very happy about it. However, this is only half the battle won. A large quantity of traffic will amount to little in the long run if it does not translate into leads and subsequent customer conversion.

Let us see some of the most effective ways to convert your organic traffic into quality leads -

Keep user intent in mind while creating content

While selecting keywords it is natural to gravitate towards those with the highest search volumes. While these are also important, it won’t do to forget that users are getting increasingly specific while searching for the product or service they need.

Do a thorough analysis of the type of content that is preferred by your target audience and gauge whether their intent is only to educate themselves or make a direct purchase.

Once you do this, make sure that your content reflects these intent-based keywords. As your website is already attracting organic traffic, you can simply improve your existing content instead of starting anew.

Give something in return of their personal information

Even if your visitors like your website, they can still be reluctant to hand over their contact information. Offering an incentive like a free ebook or a free trial in exchange for their email address will make them more willing to share the information, as they too are getting something beneficial in return.

Create landing pages whenever necessary

If you offer several products or services, your visitors may find your website content too generic or even irrelevant for them. They might not like trying to search through the entire website for the information that concerns their own business needs. In such cases, you can create highly specific landing pages tailored to a particular product or service, to encourage more lead generation. You can contact a digital marketing company to help you create highly-targeted landing pages designed for conversion.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

Effective ways to improve your email marketing campaigns

Email marketing is reputed for fetching one of the highest conversion rates amongst all the digital marketing channels. Yet, many marketers are faced by low open rates, click-through rates and a growing list of unsubscribes. 

Let us have a look at some of the most effective ways with which you can improve the performance of your email marketing campaigns -

• Segment your email list according to a specific criteria such as interest level, job title, geographical location, etc., to increase relevancy of the email

• Write precise, straightforward and compelling subject lines to improve your open rates

• Leverage customer data to send personalized emails to improve click-through and conversion rates

• Make sure that your emails are optimized for mobile devices

• Have clearly defined Call-to-Actions in a prominent place to improve click-through rates

• Test different types of subject lines, content and layouts to find out which of them are best preferred by your audience

• Ask your subscribers for their feedback on what kind of emails and content they would like to receive from you

Developing an effective video marketing strategy

There can be no doubts about the effectiveness of videos in a B2B digital marketing strategy. More than 80% of businesses are already using videos in their marketing strategy, and not doing so will leave you at the risk of getting left behind by your competitors. However, you cannot expect success by posting a random video once in a while. 

Here are some considerations to keep in mind while devising your video marketing strategy -

• Understand your audience and your own marketing goals, so that you create videos that will appeal to the audience and publish them on the right channels

• Optimize the content used in the video descriptions and title for SEO to ensure greater visibility

•  Make sure that your description states clearly what your audience will learn through the video

• Engage with the viewers by responding to their comments and asking for feedback

• Use paid advertising tools to promote your video far and wide on social media channels such as Facebook and YouTube

• Analyze the performance of your videos to make sure that they are reaching the right target audience and fetching the engagement you expect

Are you selecting the right digital marketing channels for your business?

Often, we have observed that many of our new clients have a notion that digital marketing does not work for them. After an analysis of their previous campaigns, we find that they simply had chosen the digital channels that were not at all suitable for their business.

On questioning why they selected the particular channels, the answers are usually that they were used by the client's competitors, or their previous marketing agency had suggested them as low-cost channels for getting quick results. Neither of these are good reasons to select a digital marketing channel. Even if you are working in similar domains, what worked out for your competitor may not work out for you. And yes, budget is an important consideration, but it is far more important to check whether the channel can further your digital campaign goals. If you want to establish yourself as a thought leader, posting on social media platforms will not help you. You will need to consistently publish high quality content in the form of blogs, whitepapers or case studies, and in a way that provides real value to your target audience.

Even more important is taking the time to find out which online channels which are frequented by your audience, and the type of content that is readily consumed by them. It will give you a clearer picture of the channels you need to adopt, and the kind of content you need to furnish them with.

The success of your entire marketing campaign hinges on your choice of the digital channels. So when you set out to select them, make sure that you have a clear picture of your marketing goals, your budget and the needs of your target audience in your mind.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

4 Effective Ways to Engage Organic Traffic on Social Media

Painstakingly optimizing your website for search engine optimization to increase ranking and organic traffic is a rewarding, but slow, process. Rather than waiting for your target audience to search for a relevant query to land on your website, you can actively engage your organic traffic on social media platforms.

                                                

Let us have a look at some of the most effective ways for B2B marketing companies to increase their organic reach on social media -

Create and share content that matters

When you perform keyword research for creating content, do not only select keywords that you want to rank for. They would not help you much if your audience is not searching for them. Sharing content created around keywords that are more preferred by your audience will help increase engagement on their part.

Employ social listening

Knowing what your target audience or even existing customers are saying about industry-relevant challenges or their business requirements will give you an idea about the kind of posts you need to publish to catch their attention.

Actively engage your audience through messages

Publishing relevant content is not the only activity you can perform on social media platforms. They are essentially avenues of meaningful communication. Join forums or discussion threads that deal with a topic relevant to your brand or the solution you are offering. You can even directly send messages to a highly relevant prospects and strike up a conversation to understand their pain points before introducing your solution.

Use Facebook lookalike audiences

Facebook allows you to create lookalike audience, i.e., create a set of people that have very similar business interests to your existing customer base. You can serve this lookalike audiene relevant paid advertisements, to that you have a greater chance of engagement and subsequent conversion.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

5 Simple Ways to Effectively Distribute Your Content

So, you have created a good amount of content and you are confident that your target audience is going to love it. However, it will be of little use if they do not even know your content exists, wouldn't it? Writing blogs and an occasionally sharing a post on social media is no longer enough to catch the attention of audience which is already laboring under information overload.

                                                            

This is where an effective content distribution strategy comes into play, using which you can make sure that your content reaches the audience through the right channels at the right time.

Let us have a look at some of the most effective ways to distribute content on digital channels -

Emails

Email marketing is no doubt effective for generating leads and nurturing existing customers. Offering free, downloadable content along with your emails will further improve your conversion rate and help your prospects reach an informed decision in a shorter amount of time.

Website

Publishing quality content on your own website will also help your search engine optimization efforts, making it more visible to your target market on the World Wide Web.

Forum Discussions

Forums and discussions are a great way to earn backlinks and potentially earn new leads. Join a discussion that is relevant to your niche or the problem that you are trying to solve, and post a meaningful comment along with the link to your content.

Capitalize on the reach of visuals

Break down your lenghthy pieces of content into the more engaging and easily consumable formats of visual content like videos and infographics. As such content tends to be more easily shared on social media (provided it is relevant and useful to the target audience), your content will stand a higher chance to reach a wider audience base.

Leverage the reach of influencers

Influencers can make sure that your content reaches their own followers, leading to increased brand awareness and credibility. As people trust the recommendations and opinions of the influencers they follow, you will have higher chances of conversions.

You can contact a digital marketing company which can help you develop and execute an effective content marketing and distribution strategy, as per your marketing and budget goals.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.

Content marketing myths that are holding you back

Content marketing is by no means an easy discipline, and with the constantly evolving trends, it is easy for myths and misconceptions to slip by and be considered as a common practice or understanding. 

Let us have a look at some common myths that need to be dispelled for your content marketing success -

The content should promote your business or product

Not all type of content should focus on your business. Rather than pushing for a sale right away, your content should focus on engaging and educating your target audience.

You do not to pay much attention to social efforts

If you do not actively promote your content on social media, how will your target audience know that it exists?

Only long-form content is important for ranking

Long-form content has its uses, but the length of the content should depend upon its purpose. Write for your audience, and not for the search engines.

Anybody can create content

Creating content requires a unique skill set. A combination of professional writers and subject matter experts is important for creating content that is truly engaging, useful and relevant.

A digital marketing can help you both devise an effective content marketing strategy and create content that will put forth the business value of your solution in front of your target audience.

How can Business Owners Manage their Online Reputation

Maintaining a positive digital footprint is important for the success of every online business. In fact, a study has shown that 97% of business owners have stated that online reputation management is important for their business.

Why is online reputattion management so important for B2B marketing companies?

Today, customers trust the word of their peers more than any advertisement or marketing material you might provide them with. Customer reviews, or what other people are saying about your brand, play an important role in the buyer's purchase decision.

Armed with smartphones, it does not take more than an instant for the millennial generation to express their opinion or experience on social media. This opinion, whether good or bad, spreads like wildfire all over the Internet. Thus, if you have not yet paid much attention to what your customers or target audience is saying about you in the online world, it is high time to start doing so.

Steps you can take to manage your business' online reputation

Maintain an authentic online presence

The first vital step is to claim your business across all social networks and even local map applications.This is essential to deter any deceitful parties that can set up fake profiles in your name.

Use social media wisely

Social media platforms is a great way for B2B marketing companies to interact with their customers and even attract qualified leads. However, while posting, keep the following points in mind -

•                     Do not share any controversial news

•                     Do not attempt any humor that might be taken the wrong way

•                     Do not ignore or delete negative reviews, or respond angrily to them

Encourage reviews from customers

You do not have to wait until your users post a review. Actively request feedback from them through a online forms or an email marketing service. You can encourage positive feedback by asking questions about the quality of your services and their own experience.

Publish quality content regularly

Quality content that engages and educates the target audiences contributes a great deal towards a positive online impression. Value-added, SEO-optimized content will help you boost your brand authority and help your customers quickly reach an informed business decision.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.