5 Digital Marketing Mistakes to Avoid in 2020

With a discipline that is proving to be volatile with every passing year, it is easy to make mistakes in an effort to increase your brand awareness. These slips can cost you a lot, even if your product or service is as good as any in your chosen market.

Let us have a look at the digital marketing mistakes that you must avoid at all costs in this year and beyond -

Not focusing on target audience

The importance of identifying and approaching the right target audience is not unknown. However, many marketers think that they are only limiting themselves to a particular niche by doing so. They aim at attracting a larger audience, but this strategy can lead them to following the wrong leads who cannot benefit from their solution.

By narrowing down your target audience and identifying their challenges, you can send them focused messages that elicit a better response.

Undermining your website

In a bid to reach out to the target audience on the increasing number of social media platforms and their own inboxes, many businesses tend to neglect their website. More and more users are turning toward online search for any service they need, and your website is the top source of finding out about your identity as a brand and whether you can help them solve their business challenges.

More than being just aesthetically appealing and user-friendly, make sure that your website properly conveys your brand message and provides avenues for interested prospects to engage in further communication with you.

Using Clickbait Content

An increased click through rate is undoubtedly a desirable metric for businesses, and it is tempting to use clickbait subject and head lines to achieve it. However, doing so only adversely affects the credibility of a business in the eyes of customers.

Ensure that the content's headlines makes it abundantly clear for your target audience what they are going to find inside. This will not only help you to maintain trust and credibility, but also generate regular visitors and leads with good content.

Underestimating Personalized Communication

The advantages of a more personalized approach toward your customers have been around for a long time, but many businesses ignore such communication. Even something as simple as wishing them on a festive day, or making them an offer based on their previous purchase can go a long way to inculcate brand loyalty.

Ignoring SEO

For many businesses, SEO is still all about stuffing keywords in the landing pages to increase search engine ranking. However, the continual updates to Google algorithms seek to root out such websites. To rank in 2020, you will have to focus on publishing quality, authentic content that will genuinely be helpful for your target audience.

Conclusion

It is common enough to make mistakes in digital marketing, however, these can be easily avoided with an in-depth knowledge of your target audience and smart content that aims to help them solve their business challenges.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.