Why You Should Follow Your Competitors on Social Media?

The title might sound counter-intuitive to your purpose, after all why should you contribute to the followers list of your own business adversaries? However, not doing so will lead you to miss out on useful insights that will ultimately boost your business.

Let us see why following your competitors should be a part of your social media marketing strategy -

Find out what does (and doesn't) work -

Let us start with the obvious. Your competitors‘ social media is a gold mine for analyzing what is working out for them, so that you can apply those ideas to your strategy as well. Analyze the audience they are targeting, so that you can uncover any niche you have missed out on.

Get an idea of content you should post

Posting quality content is one of the foremost challenges in digital marketing.

A study of engagement level on different types of posts will give you an idea of the type of content, and the content format that your target audience expects from you.

Find ways to increase your visibility

Hashtags are amongst the most useful ways to increase the visibility of your content, and ultimately, your brand. Keeping an eye on the hashtags your competitors are using will let you pick up on any important hashtag you might have previously missed.

See how you can interact with your own followers

Social media is more than a platform to promote your brands and solution. It is a way to build long-lasting relationships with your followers and industry peers. Analyze the strategies your competitors use to increase customer loyalty, so that you can modify your own approach to your followers, if necessary.

Conclusion

While following your own competitors might seem counterproductive, it can yield useful information that will help your social media efforts. You can get a fresh perspective on your own strengths and drawbacks, so that modify your strategy accordingly.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.