If you are one of the marketers that still think
only content is important for a B2B website, it is high time to re-evaluate
your approach. Over the past few years, marketing experts have been stressing
on the importance of a "sales-ready website design".
As the buyers have grown more independent, the
recent studies have shown that the vendor website is the topmost source of
their information. Moreover, the website is visited throughout the sales cycle.
And, B2B cycles can last a long time. In such situation, user experience forms
a crucial part of the purchase decision.
Ask yourself the following questions regarding
your website -
• Can your
visitors easily find the information they are looking for?
• Is it
aesthetically appealing for the visitors?
• Does it offer
an interactive user experience?
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