5 Tips for effective content marketing in 2020

”A picture is worth thousand words”. Sounds familiar? Pretty much, right? “Yes”, this would be the slogan all across “content marketing” in 2020. Let’s throw some light on the content marketing tips with this analogy.

Humor or information infused content- “Humor” and “information”, when fused together, make an impeccable combo. If your content can make the readers chuckle while they feed on your content full of important information, you have it then and there! In other words, you could count on them.. That’s the ultimate goal, honestly - to get repetitive traffic from the same loyal audience base, over and over again. Creating fun and humorous blogs and articles is one of the best ways to exploit this, internet marketing service, email marketing services strategy.

Visuals and Infographics: If it’s not mandatory to read; most of us will love skipping through a text based content, which spans through pages and pages. When you are expecting quick responses and interaction from the audience, visuals and infographics have much better chance against “text only” content. Visuals and infographics can help you convey more as well as precise information through a brief interaction, and that’s why they are being used so extensively by the marketers these days.

Creating Shareable content: Creating easily shareable content without any incurred cost to the viewer is one tough task today. In order to induce the sharing emotion from the audience, you need to create the content that strikes home run in the first attempt. You don’t get second chance with same post on social media - if it has been seen once, it’s stale now. Anticipating the trends before they happen is the ultimate social media superpower anyone can have.

Curating content especially for handheld devices- As most of the social media activity is happening on the handheld devices these days, creating content which is tuned to give best experience on mobiles and tablets can help you reach more and more people. Sliding panoramic posts, AR posts, VR posts are examples of such content type.

Memes and Gifs are hot trends these days- Memes and Gifs have become an integral part of the social media platforms. Instagram, twitter, Facebook- every platform is filled with Memes and similar content. If you can tap into the power of memes as a marketing asset, it can make you the pioneer of meme marketing industry, as it’s not yet been adopted at bigger scale. You cannot underestimate the power of shared laughs over a meme, because even after when the memes are gone, their references stay in the mind of the viewer.