3 trends in digital marketing, that you may not have yet adopted in 2020

While we are ready to almost pave halfway through 2020; it is never too late to know what it is that is trending in the digital marketing world. With change being the only constant and more so with technology and customer awareness changing the way we do business today; one should be in sync with what works today and now! Here are a few trends of Digital marketing in 2020 that is catching up fast and that may help your business in more ways than one.

AI (Artificial Intelligence)-

Going by the trends in AI; all our simpler jobs, at least, in the near future will be taken over by AI. This path-breaking technology can analyse consumer behaviour; while utilizing data from social media. It creates new search patterns to build better understanding between the marketers and consumers. Chatbots are a great example of simplifying the complex needs of customers, like-wise, providing them with what they want. AI is already playing a crucial role in moulding the way B2B Digital Marketing works.

Programmatic Advertising-

In IT B2B Marketing, this can also be termed as refined advertising; one that is done with the help of technology; as, through programmatic advertising, you now get to automate your Ad- buying for a specific target audience. Simplifying the process of identifying the audience and not fully knowing what would appeal to them; programmatic advertising brings in the ease of knowing and delivering what the customer wants without any guess-work. According to sources (www.emarketer.com) almost 90% of digital display ads in the U.S will be made programmatic by the year 2020. With systematic programmatic advertising; you can expect higher conversions and ROI.

Video Marketing-

Video marketing has already made its entry and has been here for some time now as the next big thing in the digital realm.

Going by the statistics, it is about to make a bigger wave in the digital world-

•  Almost 72% of businesses are saying that video marketing has improved their conversion rate
• 70% of consumers say that they share brand videos
•  52% of consumers say watching videos help them make online buying decisions more confidently
• 65% of executives say that they visit a marketers website after watching a video

(source- www.impactbnd.com)

The good thing about change is that, there is always something new that is trending and can help augment your business. The skill is to know how much of it you really need, and how much of it you have to adopt right away so that you don’t lose out on the potential chances of enhancing your business today.