Social Media marketing trends to watch out for in 2020

Just like content; social media is at the heart of digital marketing. It is one of the most powerful tools that help distribute content to the right audience at the right time. With ever-changing social media trends, and the social media channels coming up with new, innovative tools; social media marketing has become omnipresent in IT B2B marketing industry.

Going visual-

The trend in 2020 in B2B Digital Marketing Services is definitely shifting from content-only to visual-only and also on social media. With the attention span of readers reducing by the day, and customers being spoilt for choice; videos are becoming the eye-catcher. Videos are becoming an equally dominant trend in the year 2019 as they were in the year 2018.  With the focus of social media on engaging audiences and building relationships with customers through fresh content-mediums such as stories and live streaming; the use of visual content has more demand now than ever. There is a shift in trends with brands wanting to create a richer, visual-content the medium that can yield a more effective business output.

GoLive-                                                                                                                                            

Video has been gaining popularity and is picking up fast since the year 2018. However; video content on social media has become yet another opportunity for marketers to attract, engage and convert prospects. Going live helps build trust and loyalty of customers. Going live with video also makes it more interactive, helping marketers connect better with their customers. In B2B Digital Marketing industry; video is helping personalization and customization become easier than before.

Enhanced customer experience-

Brands that emphasize more on elevating customer experience have more chances of fetching customer loyalty. A one-on-one communication with customers increases the chances of better and effective communication. Data is now being used and leveraged to make the best of personalization for enhanced customer experiences. Marketers are also focused on giving enhanced customer experiences through recommendations, brand reputation etc. to make the most of social media.

Social media is undeniably one of the most powerful tools for marketers to enhance brand image and reach the expected target audience. And the powerful combination of visual medium and social media is only helping marketers to gain a wider reach with better results.