Scrolling through the last decade, you can’t
miss out the pace with which everything has transformed. From the way people
make decisions to the way they buy, has evolved! In the market, where you see
thousands of options for one good or service, it is very difficult to
differentiate yourself. It is important that you put across your brand’s value
in an effective way to catch the attention of your target audience. Yes, your website SEO services, internet marketing service, email marketing services, demand generation and
content all are relevant, but what next? How do you make that impression on
your audience?
Here are some unusual yet effective ways to
get the desired results, especially in 2020.
#Microsite
Your every prospect is not looking for all the
services in your portfolio; hence, it is important that you provide a separate
space for each of your service or targeted audience. Microsite does exactly
that by explaining the niche service/product. Also, microsites are easy to rank
on long-tail keywords, which can also drive traffic to your main website, if
linked to the microsite.
#Build B2B app
B2B products and services often neglect the significance
of application. Most of the people think business applications are to buy the
product or service. But, one shouldn’t forget, app is an easy and quick way to
exhibit your services. Also, a few thoughtfully designed service packages could
be a part of the app. This will help prospects to get quick services without
much business and paper hassles.
#FAQs page
Your prospects need to know in and out of your
services before they actually purchase it. Hence, they will need answers to
their questions. FAQs page is a great opportunity to convert your prospects
into customers. An FAQ page with an enquiry form or an instant chat box can
definitely help you answer the doubts of your customers then and there.
#Engage with fellow service providers
Even if your fellow service providers are your
competitors, you should be interacting with them through social media,
conferences and other media. This will not only help you understand the current
industry trend, but also enable you to set the thought leadership path of your
organization’s services. It will help you to be one step ahead of them and
differentiate yourself.
#Personalized pop-ups and slide-ins
However irritating these might be, but the
prospects that actually need your service will definitely fill the form for
more information or enquiry. And, when you personalize them, it adds a human
touch to the otherwise wry and dry transactions. Your customers do feel
welcomed and connected to the brand.
#Tradeshows
Tradeshows are a great way to connect with
your prospects on personal level. It gives you a first-hand chance to know them
and their demands. And, when your customers can directly approach you through
events and tradeshows, they do feel related to the brand.
#Corporate Social Responsibility
This is rather an offbeat and unglorified way
to generate leads. Remember, whether a prospect or not, everyone wants to be
associated with the good. When a brand is associated with a social cause, it
creates a goodwill in society and ultimately amongst the prospects.
#Hire an expert
Last, but not the least, you cannot
underestimate the value that an expert brings on the table. Experts having the
technique and experience in market can definitely help you boost your lead
generation activities. Though, you’ll have to carefully scrutinize and choose
which lead generation company can help you meet your objectives.
Conclusion
The lead
generation is the ultimate goal of your marketing activities. Thus, it is
important that your marketing is effective and current enough to catch the
eyeballs of your prospects. The above mentioned ways will not only boost your
lead generation activities, but also help you to differentiate yourself in the
industry.
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