The importance of effective content marketing in the B2B landscape

A time when everyone is talking about the content being king and that an effective content marketing strategy can yield the expected results in any B2B organization; there is a need to take a look at the way content marketing is being designed in order to achieve best results. This can help evaluate its effectiveness and why it is important that one dishes out brilliant content pieces that are distributed through an intelligently designed and appropriately timed content marketing strategy.

To begin with, here are some numbers that only echoes the fact that content marketing is definitely the future in the IT B2B Marketing world-
• Today almost 90% organizations are using content for marketing purposes
• On average companies today are using over 25% of their budgets on content marketing
• Almost 91% of B2B marketing uses content marketing
• On average, almost 78% CMOs see customized content as the future of marketing
• Almost 86% of B2C marketers use content marketing
• On average, around 37% believe that content-led websites can successfully engage customers
• Almost 62% companies outsource content marketing
(Source- www.demandmetric.com)

So what does effective content marketing in B2B Digital Marketing world do to organizations-?

Engages audiences-
Apart from attracting the major chunk of users through content; it is very important that you also keep the attention of readers constant by giving them authentic, relevant and shareable information from time to time.

Improves brand loyalty-
Effective content and content marketing elevates brand image and enhances brand loyalty. This creates trustworthiness amid users and thus stronger ROI.

Generates leads-
In a challenging B2B landscape where the customers’ demands change rapidly, great content and effective content marketing help generate potential leads easily.

Increases sales and ROI-
With effective content that attracts the right prospects, chances of increasing sales and thus the ROI are higher.

1. Almost 68% of people spend time reading about brands
2. 20% of internet users spend their online time in searching for the most relevant content
3. Almost 80% readers want to learn about a company through content that is customized
4. Almost 57% read content marketing titles at least once a month
(Source- www.demandmetric.com)

So whether or not you are in the B2B space, marketing any product or service today, needs effective content and content marketing efforts. With digitization and customers spending maximum time online to look for what they want; a robust and sustainable content marketing strategy is a must for organizations or any marketer today.