Every year, we are greeted with a host of articles
that outline the latest digital marketing trends. Nearly every one of them has a
tone of urgency that implies you have to implement the trends, or risk getting
left behind in the competition.
Yes, it is important to keep yourself updated of
the current trends, but it is very impractical to hop on every one of them. Not
every one of them can be right for your business. A trend might suggest you to
start creating shoppable posts on Instagram, but what if your target audience
does not use the platform?
Before adopting any new trend, consider whether it
will be beneficial for your target audience, and whether you have enough time
and resources to effectively implement it. Take some time to gauge its
effectiveness before you try it.
Of course, the most important point is not to
discard any traditional marketing strategy that has fetched good returns for
you in favour of a new one. Implement any new strategy in incremental stages
after careful consideration and research, in a way that complements your old
ones.
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