B2B marketers often segment their target market
based on various factors such as geographical location, age group, and job
role. However, they often neglect psycho graphics, i.e., considering your
buyer's beliefs, interests, lifestyle, social status, etc. As the B2B buying
process is more logical than B2C, these factors are deemed unnecessary.
However, you cannot forget that the B2B buyers are
still humans. They also seek a personal value and connection in their purchase
decisions. Knowing their personal and professional likes and dislikes will help
you positively influence the sales, and nurture a strong sense of customer
loyalty.
It can be difficult to categorize a large group of
customers through digital marketing, but you can segment your audience based on
psychographics more easily through CRM softwares.
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