Tips for creating shareable content

With so much content already present on the Internet, and new information getting added daily, users have become very selective in the kind of content they share.

Contrary to the popular belief, shareable content is no longer only about creating infographics and videos.

Be relevant

To create content that your audience will want to share, you need to make sure it is relatable to them, and not just to your own brand. Content that focuses on solving the common business problems of your audience will induce more shares on their part.

Create smart headlines

Most of the time, the decision of whether or not your audience will open your content hinges solely on the headline. Listicles, or "How to" headlines tend to encourage more opens and shares than any other kind.

Simply ask!

Sometimes, all you need is to ask. Include a clear CTA in your posts that encourages audience to share content. If it is useful and engaging enough, they will be happy enough to oblige.