Armed with smartphones, it does not take more than
an instant for the millennial generation to express their opinion or experience
on social media. This opinion, whether good or bad, spreads like wildfire all
over the Internet.
In the age of digital marketing, businesses rely
heavily on the word-of-mouth, and negative reviews can cost you a lot. Thus,
keeping tabs on your online reputation is something you cannot afford to
ignore.
Moreover, there is always the danger of a
deceitful party setting up a fake account in your business' name. Thus, the
first vital step for you is to claim your business across all social networks
and even local map applications.
If you are ignoring any negative reviews, it is
high time you stop doing so. Not only they afford you a chance to improve your
service and turn the negative situation into a positive one, but you can also
spot and remove any fake reviews that malign your reputation unfairly.
You can further improve your online reputation by
encouraging reviews and testimonials from your recent customers. Along with
acting as a vote of confidence for new customers, they will also help boost
your organic search engine ranking.
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