The way businesses connect and interact with each
other as greatly changed over the years. Even in B2B, the customer experience
plays just as important role as the business value of your solution. While
Virtual Reality (VR) has made great strides into the B2B landscape, Augmented
Reality (AR) is still seen as a trendy tool more suited for the B2C space by
many marketers.
However, AR can help you greatly influence your
buyers' journey. During trade shows or sales demos, a 3D and interactive AR
model will let your customers see exactly how your product will work in real
life, better than any presentation or pamphlets. It will increase their
confidence and trust in your product. Not only this, they will add a certain
'wow' factor that will make you stand out from your peers, and make sure that
your brand will be remembered when they are ready to purchase.
Thus, B2B marketers can use AR to greatly improve
the buying process, leading to quicker purchase decisions, shorter sales cycles
and increased revenues.
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