There was a time when factors like advertising,
brand awareness and visibility were strictly depended upon the brand’s budget.
The only thing that mattered was publishing information about a product or
service's features, benefits, prices and comparisons.
However, as the Internet brought people closer and
made information more readily available to the general masses, consumer
behavior changed dramatically.
Competition for the consumer attention increased,
but the cold promotional messages from B2B brands no longer appealed to them.
Brands needed to shift their sole focus from selling to bringing more emotion
into their content strategy. This led to the increased importance of Public
Relations (PR).
With the help of PR, you can create a brand image
that will make you stand apart in the crowded marketplace, especially if you
are a budding brand. It helps you strengthen business relationships by connecting
with your customers and industry experts. PR can help you increase the trust
quotient among people, leading to shorter sales cycles and increased ROI.
Press releases, personalized emails, getting
featured into popular industry magazines or review sites are some of the most
popular PR strategies.
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