How to prevent your emails from landing in the SPAM folder

You have worked diligently on your email marketing campaign, and have spent precious time and efforts on crafting personalized emails that you are confident will generate the expected response. But, after all this, what if your emails do not even reach the recipient's inbox?

Let us see some tips using which you can achieve maximum inbox deliver-ability -

•Ask your subscribers to whitelist your email address

• Get permission to send emails through option forms

• Avoid using purchases mailing lists

• Send relevant emails with clear subject lines, so that you do not get marked as spam from the recipient's side

•Avoid the use of risky words such as 'free' or 'promo' that might get you caught in the spam filters

• Use clear and recognizable From field names

• Clean up your mailing list periodically for unsubscribers and invalid email addresses

•  Get S/MIME certificates for your personal or company email address to increase your trustworthiness

•Give an option for the recipients to unsubscribe from an email itself

Use a trustworthy email automation platform that can take care of email validation and unsubscribers in real time