Are you selecting the right digital marketing channels for your business?

Often, we have observed that many of our new clients have a notion that digital marketing does not work for them. After an analysis of their previous campaigns, we find that they simply had chosen the digital channels that were not at all suitable for their business.

On questioning why they selected the particular channels, the answers are usually that they were used by the client's competitors, or their previous marketing agency had suggested them as low-cost channels for getting quick results. Neither of these are good reasons to select a digital marketing channel. Even if you are working in similar domains, what worked out for your competitor may not work out for you. And yes, budget is an important consideration, but it is far more important to check whether the channel can further your digital campaign goals. If you want to establish yourself as a thought leader, posting on social media platforms will not help you. You will need to consistently publish high quality content in the form of blogs, whitepapers or case studies, and in a way that provides real value to your target audience.

Even more important is taking the time to find out which online channels which are frequented by your audience, and the type of content that is readily consumed by them. It will give you a clearer picture of the channels you need to adopt, and the kind of content you need to furnish them with.

The success of your entire marketing campaign hinges on your choice of the digital channels. So when you set out to select them, make sure that you have a clear picture of your marketing goals, your budget and the needs of your target audience in your mind.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.