Hosting webinars has always been a popular B2B
digital marketing strategy. They can greatly help you increase your digital
outreach, generate new leads and engage with your target audience. However, all
this is possible only when you have a healthy amount of attendees.
Let us have
a look at some useful tips to increase your webinar attendance -
• Start promoting
your webinar early and leave some time to adjust your strategy based on the
response
• Send three
reminder emails for maximum attendance
• Select a topic
that will add to the knowledge of your target audience or will show them a way
to overcome a common business challenge
• Pick a date and
time that will not interfere too much with your audience's schedule, especially
if you are targeting a global audience
• Use social
media platforms to promote your webinar widely
• Offer an
attractive incentive for those who will attend the webinar
If possible,
rope in industry thought leaders as speakers
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