With the rapid rise in popularity among chat and
messaging apps like WhatsApp, especially among the younger generation,
marketers are seen increasingly using them to reach their customers. The apps
are used for a number of purposes including customer service, updating the
users about a new product, lead generation and so on.
Let us see some of the most prominent benefits of
messaging apps for the B2B marketing companies -
• Offer more
personalized content for generating more interaction and engagement
• Solve customer
queries in real time and provide smarter responses with the help of chat-bots
• Cut through the
social media noise and reach customers directly, regardless of their location
• Provide product
demos through a live video call
• Update a
customer about a new product that is similar to their previous preferences
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