Important email marketing metrics you should be keeping track of

Periodically analyzing metrics gives you an idea of how well your email marketing campaign and the steps you need to take to improve your results. However, with so many metrics available, it can be confusing to decide which metrics will prove to be useful.

Let us have a look at the most important metrics B2B marketing companies should pay attention to -

• Open rate – Tells you whether or not your subject lines are working out

• Click-through rate – Tells you how much your target audience is engaging with your emails

•  Conversion rate – Tells you whether or not your target audience is taking the action you want them to

• Bounce rate – Tells you whether or not your emails are getting successfully delivered to a recipient's inbox

• Unsubscribe rate – Tells you whether your target audience is finding your emails relevant and useful

Based on your email marketing goals, you can also keep a track of other metrics such your subscriber list growth, overall ROI and number of leads generated.