4 Effective Ways to Engage Organic Traffic on Social Media

Painstakingly optimizing your website for search engine optimization to increase ranking and organic traffic is a rewarding, but slow, process. Rather than waiting for your target audience to search for a relevant query to land on your website, you can actively engage your organic traffic on social media platforms.

                                                

Let us have a look at some of the most effective ways for B2B marketing companies to increase their organic reach on social media -

Create and share content that matters

When you perform keyword research for creating content, do not only select keywords that you want to rank for. They would not help you much if your audience is not searching for them. Sharing content created around keywords that are more preferred by your audience will help increase engagement on their part.

Employ social listening

Knowing what your target audience or even existing customers are saying about industry-relevant challenges or their business requirements will give you an idea about the kind of posts you need to publish to catch their attention.

Actively engage your audience through messages

Publishing relevant content is not the only activity you can perform on social media platforms. They are essentially avenues of meaningful communication. Join forums or discussion threads that deal with a topic relevant to your brand or the solution you are offering. You can even directly send messages to a highly relevant prospects and strike up a conversation to understand their pain points before introducing your solution.

Use Facebook lookalike audiences

Facebook allows you to create lookalike audience, i.e., create a set of people that have very similar business interests to your existing customer base. You can serve this lookalike audiene relevant paid advertisements, to that you have a greater chance of engagement and subsequent conversion.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.