5 Digital Marketing Trends We Are Looking Forward to in 2021

Quick as a flash, 2020 is rapidly approaching its final few months and 2021 is already looking around the corner. As always, it is time to look into the future and see whether the digital marketing trends can help you plan the strategic positioning of our businesses for the new year.

AI-powered chatbots

It is estimated that around 75 to 95% of customer queries will be taken care of by chatbots by 2022. Today, most consumer prefer to forego any human communication and demand an instant answers to their queries through live chats on websites.

An AI-powered chatbot will not only provide instant answers, but can also learn continuosly to provide a deeper answer to improve customer satisfaction.

Voice search marketing

More and more people are using smartphones and /or virtual assistants. It had been predicted that 50% of all online searches will be attributed to voice activation, and this number will only stand to increase in the near future.

Thus, optimizing your website for voice search can help you drive more traffic and improve your customer service, lending you an upper hand over your competitors.

Hyper-targeted advertising

Customers have grown insensitive to, and are even annoyed, by the constant barrage of irrelevant advertisements. They are more responsive to the advertisements that are relevant to them or address a very specific business challenge. Thus, personalization will continue to be important for engaging customer attention and bring relevant leads to the mouth of the sales funnel.

Augmented Reality (AR)

Immersive technologies like Virtual Reality (VR) have already taken firm root in the digital marketing strategies of several brands; but, the use of AR has been few and far in between, especially for B2B brands.

However, the new decade has brought signs for more inclusion of AR. B2B brands can use AR to give immersive product demos and show them exactly what the product could do for their target audience, leading to a vastly improved customer experience.

Messaging apps

An increasing number of marketers are using messaging apps like WhatsApp to stay in touch with their customers and target audience. Using messaging apps will increase the chances of your message getting read, and reduce the possibility of spam as your customers would have willingly given you their number themselves.

A digital marketing company can help you strategize and execute a campaign that includes the latest trends that are in line with your business and marketing goals.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.