No matter how much efforts you put into the
design, user experience and content of your website, they would not yield
results unless you are showing up higher in Google search results.
Let us have a look at some tried and tested SEO
tricks to help you increase your ranking -
Introduce you main keyword as early as possible in
the content
Not only the number of times you use a keyword, but
its position also makes a difference when it comes to ranking. Google gives
priority to relevant keywords that can be seen at the top of the results.
However, take care that you weave the keyword naturally through the content.
Increase the loading speed of your website
Slow loading pages put off website visitors and
increase your bounce rate. Moreover, page speed is an important Google ranking
factor. Removing any unnecessary design elements, enabling browser caching and
reducing the number of unused or unnecessary plugins are some quick ways of
increasing your loading speed.
Optimize your website for mobile experience
Google has long since started prioritizing mobile
versions of websites over the desktop ones. Proving a great mobile experience
will definitely help you boost your position in related searches.
Search for and fix any broken links
A sufficient number of quality backlinks is great
for SEO, but some of these links might be broken and escaped your notice.
Multiple 404 errors greatly harm both user experience and website ranking.
Optimize for local SEO
People are increasingly using their smartphones to
search for businesses near their location. Thus, optimizing for local SEO,
coupled with customer reviews and testimonials will greatly increase your
chances of ranking high in local searches.
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