On the surface, the ideology behind email
marketing for both B2B and B2C brands appears quite similar. After all, both of
them have to send targeted emails to the respective target audience with the
aim of attracting leads or building business relationships. However, when you
look deeper, you can make out marked differences between B2B and B2C email
campaigns.
Subject matter
While B2B emails tend to educate a prospect or
focus on the business value of the brand's solution, B2C emails place more
emphasis on providing entertainment value for the reader.
Tone
B2B emails are usually restricted to a formal and
professional tone of communication, while the tone of B2C emails is usually
informal and friendly.
Length of sales cycle
As B2B sales cycles are longer and more complex
than B2C, the emails focus on prospecting or building customer relationships,
rather than pushing the reciever for immediate sales. The B2C email can be as
simple as addressing the individual, and including a CTA directly for purchase.
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