How to convert your blog into a lead magnet

B2B marketers who blog get 67% more leads than those who do not.

Yes, blogs are worth more than establishing yourself as a thought leader and increasing website traffic. Done right, they can bring an influx of qualified leads for your digital marketing efforts.

 Of course, the basic requirement is that the content should provide value to your readers, but the blogs should encourage them to strike a conversation with you. Make smart use of the comment section to engage readers, answer their questions, and if possible, schedule a call or set up an email communication.

Apart from comments, set clear and easily visible CTAs that will prompt readers to either subscribe, sign up, or download. Give them as many avenues to engage with you as are practical. 

When they subscribe, take the opportunity of the welcome email to communicate what kind of content they can expect from you, and direct them to your website or social media.

Thus, with the combination of quality content, clear CTAs, and open-ended communication, your B2B blog can be an effective lead generation tool.