Tuesday, 14 July 2020

How to deal with duplicate content issues

Duplicate content can seriously harm your SEO, and can even cause your website to be penalized by Google. Even if you remove the possibility of duplicacy through manual actions, there are certain technical issues that can lead to duplicate content.

These technical causes involve URL issues (www, http, https etc are considered different even if they are point towards the same page), different session Ids stored in the same URL, etc.

Here is how you can avoid duplicate content through such issues -

301 redirect
Informs search engine which URL is the original one, and links duplicate versions to it.

Domain
Set a preferred domain to avoid URL issues.

Rel=canonical
Informs the search engine that the URL in question is the copy of original

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