Key benefits of Email Marketing

Chances are that you have heard a lot of talk about email marketing being dead. However, statistics show that more than 59% of marketers consider emails to be their biggest source of ROI.

If you are not already including emails as a part of your digital marketing strategy, here is why you should start doing so -

Improves personalization

Emails enable you to send targeted content to a very specific group of your customers or audience. Sending the right message at the right time can greatly increase your lead flow and conversion rate.

Helps strengthen customer relationships

Communication with customers is very important for inspiring brand loyalty. Emails let you stay in touch with them, without being intrusive.

Helps increase website traffic

Using compelling CTAs, you can use emails to drive traffic to your website, social media accounts, blogs, or any landing pages you have created.

Is cost-effective

Email marketing will cost you much less compared to traditional marketing channels like print and radio advertisements, even if you are investing in an email automation software.