There has been a lot of talk about guest blogging
being dead. But this statement more or less applies to the spammy practices
involved in guest blogging. Done right, it can still very work in your favor to
increase your brand visibility and bring more traffic to your website through
backlinks.
Here are some tips to help you make the most of
guest blogging -
Choose blogs or sites wisely
This advice is not only limited to selecting a
platform that is relevant to your niche (though it is an important
consideration, of course). Before choosing a blog, check the engagement level
it is generating on the posts already present on it. If these posts aren't
generating much response from visitors in terms of likes or comments, the blog
is probably not worth the time and effort.
Identify your purpose
As is the case with any other marketing activity,
it is essential that you identify the purpose of every guest post. Whether you
only want to generate leads or simply earn backlinks will decide the nature and
length of your post. An unclear purpose will only confuse your readers, leading
to inactivity on the post.
Create a good bio
It is not enough to only include a link to your
website homepage or any other relevant page or resource. If your readers like
your post, they will also want to know more about you along with your brand.
Make sure that your bio is clear on who you are and how you can help the readers.
Be consistent in your efforts
Of course, not every guest post is going to bring
in hordes of traffic to your website. Create guest posts with quality content
as frequently as possible, to generate the desired results over long term.
TSL Consulting Pvt Ltd is an integrated marketing
company based in India. We offer customized outbound marketing, inboundmarketing, digital marketing and data profiling services to a wide spectrum of
small and mid-sized organizations.
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