Wednesday, 22 July 2020

Important channels for digital marketing

Digital marketing offers you a wide choice of channels for promoting your brand, product, or service. Let us have a look at some the most important of these channels -



Content marketing
Content is the main pillar for all your digitalmarketing initiatives. Publishing helpful, relevant and original content in the form of blogs, videos, infographics, etc. is necessary for moving your prospects further through every stage of the sales funnel.

Website and landing pages
Arguably one of the most important digital channles, website is the top source of information for prospects about your brand and products. A well-designed website with useful content greatly increases chances of conversion.

Social media marketing
Relevant social media platforms will help you increase brand awareness, and strengthen business relationships by engaging your customers.

Pay-per-click advertising
PPC ads are a great way to quickly boost your visibility and increase relevant traffic to your page.

Email marketing
Personalized, well-designed emails can help you increase conversion rate. Email marketing facilitates both customer acquisition and customer retention.

SEO
SEO ties all your digital marketing efforts together by increasing your search engine visbility, brand awareness and organic traffic.

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