Ways to increase the credibility of your website

In an era where online frauds are so rampant, consumers are wary to trust any new brand or business they come across. Trust factor becomes the basis of their purchase decision. As your digital marketing website is the top source of information about you and your brand, it is essential to establish your credibility through this medium. 

Let us have a look at some ways to increase your website trustworthiness and credibility -

1.                 List your physical address to show that you are an authentic and operational business

2.                 Make sure that your contact information is easily visible

3.                 Improve overall website design, user experience and content

4.                 Showcase information about your staff, their expertise and credentials

5.                 Include testimonials and reviews from your existing customers

6.                 Get an SSL certification for website security

7.                 Display your professional partnerships or your biggest clients