How to leverage videos for B2B marketing

Videos have shown their merit in increasing brand awareness and conversion rates for both B2C and B2B brands. 

Of course, many B2Bmarketers are creating product demo videos, but there are many other ways through which you can explore the potential of videos to the fullest -

Today, customers want to get to know the brand they are purchasing from, just as much as the product or service they are offering. Creating a short, engaging video that introduces your team, your company's mission and vision will hook audience attention and make you more memorable than your competitors.

You can also create videos about your client success stories. If you can get your client themselves to speak for you, the potential customers can hear the benefits of your solution straight from the horse's mouth.

Videos also offer you a way to connect live with your audience through webinars. You can interact with a large audience base simultaneously, showcase your expertise and answer their queries.