Dos
Segment your target audience
Even if your target organizations appear similar,
each of them will have unique needs and business challenges. Focus your
messaging to fit their individual needs for a shorter sales cycles and
increased conversions.
Have a lead nurturing strategy in place
Dealing with a large volume of leads can cause
many of them to fall out from the pipeline, owing to lack of attention on your
part.
Choose the right KPIs
Instead of focusing on vanity metrics like page
views and number of likes on social media posts, focus on actionable KPIs like
conversion rate that will help you steer your digital marketing campaign in the
right direction.
Dont's
Copy your competitors blindly
Competitor analysis is important, but what worked
out for them might not be right for your business.
Focus only on your product or service
Focus on helping your customers and target
audience solve their business challenges and meet their requirements.
Underestimate SEO
All your
efforts to reach out to your target audience will be in vain if you are not
visible on search engines.
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