Many businesses do welcome customer reviews, but
do not do much to actively encourage them, or even respond to them. However,
they are underestimating the power of reviews in influencing their new
customers' purchase decisions.
It is natural for customers to hesitate to invest
money in a new venture, unless they are absolutely sure of its success.
Positive reviews and testimonials from their peers go a long way to remove this
hesitation, and increase the said business' credibility and trustworthiness.
Further, when you have reviews from a variety of target audience niches, you
are effortlessly showcasing your versatility in different areas of business.
Another major reason to encourage customer reviews
is SEO. As Google places emphasis on trust, having authentic reviews and
testimonials can greatly help you increase search engine ranking and
visibility.
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