Benefits of affiliate marketing for B2B

Word of mouth has always been one of the most powerful influencers for a purchase decision. B2B marketers can further leverage this influence with affiliate marketing. In this approach, another business or person will place an ad, or promote your product on their website, blogs or social media. 

Whenever their link sends over a revenue generating lead to your business, you will give them a commission based upon the leads, traffic and sales. Thus, both you and the affiliate will benefit from the arrangement.

                                          

Not only will affiliate marketing increase your lead flow and traffic, but also let you tap into a new customer base if you have entered into an arrangement with another business. Provided you nurture and engage them consistently, they can turn into regular customers for your brand as well.