Qualified leads are important to streamline the
sales process, but the different technical terms can be quite confusing.
Let us
understand the exact difference between the titular terms -
Marketing Qualified Lead (MQL)
MQL is a lead who is more likely to convert into a
customer, compared to other leads. They fit your ideal buyer demographic or job
title, and have shown interest in your product or service by placing enquiries,
viewing your pricing information, etc. However, there is no guarantee that they
will make a purchase. They have to be nurtured more, before they are ready to
buy.
Sales Qualified Lead
A sales
qualified lead (SQL) is a lead who is actively considering making a purchase
and is willing to get in touch with your sales team. An SQL will be typcially
researched and vetted by your marketing team, and handed over to the sales team
upon being deeemed qualified. Essentially, SQL is an MQL who showed readiness
to talk to your sales team.
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