Why should B2B marketers pay more attention to voice search

Though a novelty around a decade ago, voice search has rapidly become a norm thanks to advancements in machine learning and speech recognition algorithms. There are tons of statistics that only confirm how much voice search has, and will continue to grow in the foreseeable future.

Now, B2B marketers have always been a bit slow to adopt major technology changes, but it's a different story with voice search. Users have long passed the stage of using voice searches for weather updates and traffic conditions. They are using it for obtaining more in-depth informations, such as questions that include "how", "why", "what" or "where". Moreover, featured snippet results are also pulled from voice searches.

Thus, optimizing for voice search will tremendously help SEO and help you get in front of your target audience at the right time.