You might have heard mixed reviews about affiliatemarketing. While some say that it is a very effective digital marketing
strategy than can fetch high returns, others think it is more trouble than its
worth as it takes time before you see the results.
Done right, with consistent
efforts and patience, affiliate marketing can prove very beneficial to both
your business and your affiliates.
The benefits for you include -
• Increased brand
awareness through the extended reach of your affiliates
• SEO benefits such as higher ranking due to increased domain references and social
links to your website
• Increased
organic traffic due to both higher ranking
and referrals from affiliates
• Increased sales
and conversion as the people who follow
your affiliates will more easily trust their recommendations
• Allows easy
tracking of affiliate links and the number of clicks and
genuine traffic so that you can adjust your campaign strategy accordingly.
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